Brand strategy · Identity · DTC creative
SAVI
A premium prepared-meal brand designed for busy people who want bold, chef-crafted food without the prep, compromise or diet culture.
13 selected project boardsIndependent designerNorth Macedonia · Working worldwide
I BUILD BRANDS
PEOPLE WANT TO
BUY INTO
DTC brand designer turning strategy into bold identities, high-converting creative and digital experiences that move people—and product.
See work↓
BRAND STRATEGY ✦ VISUAL IDENTITY ✦ GRAPHIC DESIGN ✦ META ADS ✦ WEB DESIGN ✦ PACKAGING ✦ SOCIAL CAMPAIGNS ✦ INTERIOR DESIGN ✦
Selected work / 2024—2026
BUILT TO BE
REMEMBERED
Brand Identity & Creative Direction
ANGIE
A fashion-led DTC eyewear world built around expressive styling, electric cobalt and social-first creative that turns one frame into a whole new look.
20 selected project boards
Fashion e-commerce & creative direction · Web design
KLEIR
An editorial fashion shopping experience connecting a collection launch, product discovery, checkout and campaign creative.
20 selected creative boards
UI/UX & Product Design
OUTSET
A connected travel-planning experience for discovering places, building an itinerary and making decisions together.
29 selected design boards
ARTISANAL CHOCOLATE05Brand identity · Packaging · Art direction
NŌKA
A premium confectionery identity where Japanese restraint meets rich, tactile indulgence.
16 identity boards
FINE FRAGRANCE06Luxury branding · Packaging · Art direction
VELORÉ
A cinematic fragrance identity built through shadow, precision and sculptural packaging detail.
5 selected brand visualsSelected explorations
MORE WORK
What I do
FROM FIRST
THOUGHT TO
FULL WORLD
I work with ambitious DTC founders and teams to create the strategy, identity and creative systems they need to grow with clarity.
01Brand strategy
Positioning · Audience · Creative direction
Before the visuals, we define what the brand stands for, who it needs to connect with and how it can own a distinct place in the market.
- Brand positioning
- Audience & competitor review
- Brand personality
- Creative direction
02Visual identity
Logo systems · Typography · Brand guidelines
A complete visual language designed to make the brand recognisable, consistent and flexible across every customer touchpoint.
- Primary & secondary logos
- Color and typography systems
- Graphic elements
- Practical brand guidelines
03Campaign creative
Meta ads · Social content · Launch systems
Scroll-stopping creative systems that translate the brand into persuasive, platform-aware campaigns built for attention and action.
- Meta ad concepts
- Social-first content
- Launch campaign system
- Creative testing variations
04Digital & packaging
Web design · E-commerce · Packaging
Connected physical and digital experiences that make the brand feel considered—from first click to the moment the package arrives.
- Landing pages & web design
- E-commerce art direction
- Packaging design
- Digital brand applications
05Graphic design
Social Media · Campaign Design · Marketing Materials · Editorial · Print · Digital Assets
Thoughtful, on-brand graphic design that keeps every communication clear, polished and consistent—across daily content, campaigns, editorial layouts, print and digital touchpoints.
- Social Media
- Campaign Design
- Marketing Materials
- Editorial
- Digital Assets
06Interior Design & 3D Visualization
Interior Design · Space Planning · 3D Rendering · Material Selection · Interior Styling
From spatial planning to realistic 3D views, I develop cohesive interiors with considered materials, furnishings and details that make each space feel complete.
- Interior Design
- Space Planning
- 3D Rendering
- Material Selection
- Interior Styling
Design with intent
About Anja
PART DESIGNER
PART STRATEGIST
ALWAYS CURIOUS
I’m Anja Minova, a graphic and brand designer focused on DTC businesses. I combine sharp visual thinking with marketing experience to build brands that don’t just look good—they communicate, connect and convert.
More about meHave a brand to build?